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who?

 

Hi, I’m Luisa! A journalist, digital business strategist, former news producer, and the creator of @mexicoinmypocket. I’m also a graduate of Columbia University’s Journalism School.

 
 
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what? 

I have always been fascinated by digital media. When I first started working in news, I used platforms like Instagram, Twitter, Snapchat, and Facebook to reach out to sources and break major stories. 

At the time, many journalists frowned upon using social media to report the news. However, I saw an opportunity to connect with sources and broadcast information faster than ever before. 

Using tools like social media in the newsroom set me apart and eventually led me to report on the ground for stories like the 2016 presidential election. I also managed a major news network’s Instagram account, which I was able to grow from 13K to 1M followers. (Side note: At this time, brands were more interested in growing their Facebook following.) 

While I loved storytelling, and having the opportunity to work for networks like Univision and CNN, I realized that the news world wasn’t exactly what I thought it would be.
I often didn’t agree with how stories were covered and many of my ideas were shot down because they weren’t “sexy enough” or didn’t align with the opinions of the viewers.

Over time, I started recognizing that news is just a business like everything else. And even though I did my best to pursue stories that mattered to me, I felt like I still wasn’t doing enough to make a major impact.

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when? 

 

So in January 2018, I left news to launch my own business – Create Something Captivating – an online network and consulting company for creative entrepreneurial women who need resources to help them build a successful business and brand with purpose.

 
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where?

I currently live in Brooklyn with my fiancé Rich who is a journalist for Business Insider. I am originally from Dallas, and I have lived in Boston and studied in Florence.

 
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why? 

 

I want to help women see that they are capable of creating anything their heart desires. Have you always dreamed of writing a book? Or maybe, you’ve always wanted to be the star of a cooking show. ‘Hello, YouTube!’ Anything is possible, thanks to digital media in 2019. You don’t have to rely on anyone to give you a chance. You just have to believe that you CAN!

 
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Are you ready to conquer fear and create something captivating?

 
 
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