I have always been fascinated by digital media. When I first started working in news, I used platforms like Instagram, Twitter, Snapchat, and Facebook to reach out to sources and break major stories.
At the time, many journalists frowned upon using social media to report the news. However, I saw an opportunity to connect with sources and broadcast information faster than ever before.
Using tools like social media in the newsroom set me apart and eventually led me to report on the ground for stories like the 2016 presidential election. I also managed a major news network’s Instagram account, which I was able to grow from 13K to 1M followers. (Side note: At this time, brands were more interested in growing their Facebook following.)
While I loved storytelling, and having the opportunity to work for networks like Univision and CNN, I realized that the news world wasn’t exactly what I thought it would be.
I often didn’t agree with how stories were covered and many of my ideas were shot down because they weren’t “sexy enough” or didn’t align with the opinions of the viewers.
Over time, I started recognizing that news is just a business like everything else. And even though I did my best to pursue stories that mattered to me, I felt like I still wasn’t doing enough to make a major impact.